MERGE4 Collaborates with New Deal Skateboards


MERGE4 is pleased to announce a new collaboration with New Deal Skateboards in conjunction with their 30th Anniversary. MERGE4 has released three collaborative socks with graphics from the iconic early 90’s skate brand.

The three MERGE4 X New Deal socks feature a self-adjusting welt cuff, elastic arch support and a moisture-wicking sole.

“These MERGE4 X New Deal socks look AMAZING and feel even better,” said New Deal Skateboards Co-Founder, Steve Douglas, “We are very happy to be working with a company that supports our culture and values – MERGE4 rules!”

Founded by pro skateboarders, Andy Howell, Steve Douglas and legendary board maker Paul Schmitt, New Deal emerged with the intention of shaking up the skate industry status quo. Focusing heavily on, video, graphics, team, street skating, innovative tricks and most importantly skater run, New Deal effectively helped shift the paradigm within a big brand-dominated industry.

Now in 2020, New Deal Skateboards is relaunching as a reimagined heritage brand drawing on its authentic foundation as a skater-run company.

“We couldn’t be happier to be working with a legendary skate brand that impacted so many influential athletes and artists,” said MERGE4 CEO and founder, Cindi Busenhart, “New Deal truly set the tone for skateboarding in the 90’s.”

MERGE4’s New Deal crew socks retail for $16 and are available to purchase from and through select retailers.

About MERGE4

MERGE4 is a Certified B Corporation based out of Santa Cruz, California that makes high quality graphic socks. Beyond magnificent in appearance, style and comfort, MERGE4 socks are constructed like no other. Your soles are GRIPPED by MERGE4’s deviously interesting ‘CULT-WEAVE’. The ‘CULT-WEAVE’ works to cushion the ‘arch’ area of the foot. YES, you heard correctly; MERGE4 “GRIPS YOUR SOLE”. For more information, visit

About New Deal

New Deal Skateboard Products was founded in 1990 by Paul Schmitt, Steve Douglas, and Andy Howell as a platform for its team riders and artists to freely express their creativity on and off the board. In addition to the New Deal brand, the three founders launched Underworld Element (later changing the name to Element Skateboards), Mad Circle, 411 Video Magazine, and Zero Sophisto  and other brands which have influenced skateboarding, art, and fashion culture.